Match. Talk. Date. Tinder Utilize In Hong Kong and Southern Korea

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Match. Talk. Date. Tinder Utilize In Hong Kong and Southern Korea

Venture group

  • An Ha Hyun
  • Ling Rosemary
  • Yu Cheuk Ying

Task manager

Approach to project

  • Empirical inquiry

Project theme(s)

  • gender/sexuality
  • identification
  • media/communication

Task work

Research subject

Within the decade that is past dating applications are becoming ever more popular. Tinder has significantly more than 50 million users all around the globe, and whenever folks are speaking about dating apps, Tinder could be the very first application that arises in our minds. Because of the popularity that is rising of in parts of asia, we wish to appear to the usage and effects that Tinder brings to users both in Hong Kong and South Korea.

We wish to include different sociological and social ideas to give an explanation for occurrence and problems that we’ve seen throughout our task. Additionally, you want to comprehend the users’ motives for making use of Tinder and also to differentiate and investigate the top features of self-presentation among users.

Through the task, we desire to offer insights for folks to know more info on the functions, features, and possible impacts that may bring from Tinder and relating the many social dilemmas into the dating platform that is virtual.

  • How can Tinder users promote themselves in dating apps? Do you know the similarities and differences when considering Hong Kong and Korea?
  • Exactly what are the facets this kind of similarities and distinctions?
  • So how exactly does the digital practical environment of Tinder affect its users in regard to self-presentation and impression administration?


Online Questionnaires In purchase to gauge the self-presentation of Tinder users in Hong Kong and Korea, a questionnaire that is online carried out to get more extensive information both in nations. Snowball sampling had been utilized to gather the information. The online questionnaire has been delivered to buddies that are utilizing Tinder and in addition been uploaded to various social media marketing platforms. Numerous option concerns, open-ended concerns, and score concerns were utilized to obtain the responses. The concerns associated with online questionnaire included fundamental demographics, their motives to make use of Tinder, self-presentations on Tinder and their objectives towards the potential mate, etc.

In-depth Interviews aside from on line questionnaires, we now have additionally carried out five in-depth and interviews that are semi-structured. The interviews make an effort to have significantly more in-depth learnings on their experiences on dating apps and their very own presentations of self regarding the apps. Our questions primarily concentrate on the after aspects:

  • Just exactly just What do you like to emphasize whenever you had been creating your profile? Why?
  • What’s the many crucial function that allows you to choose to swipe right or kept? Why?
  • Do you consider you will find any differences when considering your portrait on Tinder as well as in reality?

Ethnographic Studies we have included an ethnographic study in our research as we tried to understand the actual situation and experience on the Tinder platform. We had put up three female Tinder records in both nations together with real-life interactions along with other users in the software. Using this approach, we now have gained much deeper and first-hand insights on Tinder’s interactions, user habits,

Major findings

Both Hong Kong and Korean Tinder users revealed impression management to formulate their self-presentation within their most useful, to enhance the match possibility. Hong Kong users had been very conscious which they had been attempting to look their utmost, possibly a lot more than the way they perceived their typical self as. In addition, they wished to set up a version that is best of their “true-selves”, perhaps maybe perhaps not another distinctive identification. Korean users, regarding the other hand, put less difference involving the true self plus the portrayed, best type of self, thinking that as we have all objectives to see the most readily useful potential match, it is not a beautified version or cover-up per se so it is natural to look the best.

The self-presentation features highlighted with all the greatest desirability had been look and sociable character both for areas. This choosing correlates to your review that is scholarly towards the research. For Korean users, the notion of ‘all-roundness’ contributed as a vital kind of self-presentation that funds social acceptance and rewards – the idea additionally partakes in self-construction regarding the individual.

The 2 areas had results that are different revealing socio-political dilemmas on Tinder. Hong Kong users were a whole lot more at simplicity in exposing their social/political views, to locate those who find themselves more that is‘trustworthy the exact same views. Hong Kong users also utilized key words or emojis to represent their individual likes/stance, such as ‘420’, ‘420 friendly’ (indicating cannabis ownership) or ‘STD free’ or ‘white-card’ (popularly known as enrollment card for people with disabilities). Korean users had been less available to sharing such views on Tinder, and minimal to no pages freely reported their viewpoints. The earlier mentioned all-roundness seemingly have an impression on strong view sharing in this respect. The key words Korean users frequently employed had been pertaining to intimate preferences or social status, such as ‘ONS’ (One evening Stand), ‘FWB’ (Friends With Benefit) or ‘Dae-gi-oep’ (Working in big corporate such as for instance Samsung or LG – indicating proven economic and intellectual security).

Both Hong Kong and Southern Korea revealed tendencies of socially built sex norms and heteronormativity – Gender stereotyping perceptions led to the typical social training from the app that is dating. In Hong Kong, females had been found to be additional wary of scam and security risks whenever fulfilling an individual in fact. The small existence of non-heterosexual partner seekers in Hong Kong can be because of Grindr application, a comparable functioning app for queer individuals to link. Korean feminine users revealed less caution in socializing and conference matches. Yet it is hard to declare that Korean users are less normalized in gender-performance – instead, the sex performance metrics have actually changed and strengthened based on the environment that is modern time.

Personal Impact of Tinder for Hong Kong users had been more than for Korean users when it comes to self-validation and esteem, perhaps as a result of users that are korean less importance positioned on Tinder as a matchmaking application. Overall, online dating app has become less of a taboo both for regions, and is becoming increasingly popular.

  1. Self-presentation and expectation of Tinder users
  2. Gender, heteronormativity, and relationships on Tinder
  3. Individual impacts on Tinder
  4. Going through the world that is virtual truth.

We wish that by designing a mag like manual can offer interesting insights for both Tinder users and users that are non-Tinder. Visitors can realize more about the functions, features, and prospective impacts that Tinder is bringing into the users together with culture in a fruitful and way that is clear.

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